It is a pretty bold statement tattooing yourself here in conservative Singapore. Deciding to get a tattoo means that you are willing to show the world who you are and you don't care about what other people's judgments of you are. You're confident in your abilities and you know that people should not "judge a book by it's cover". Cliched, but hey, it's true. I mean, unless you get a poorly researched, spur of the moment tattoo. That's different.
|Obviously, the guy on the left is the one chicks dig.|
In the video commercial, they hired male super model, British dude- Sam Webb. Of course, he's wearing airbrushed tattoos in the video and mostly, he's just walking around, generally looking cool. The other guy,
Watch it below:
With the kind of budget these super brands have, of course. It's gonna look good. I like it, it's an accurate portrayal of tattooed guys, we're just awesome, we drive nice cars, we have no fear and random chicks touch us while crossing the street. LOL. All kidding aside, it's really beautifully made.
Of course, Diesel's not the first to try to use the tattoo culture to make their brand more edgy and appealing. There've been other Tattoo inspired fragrance lines.
|Kat Von D's Adora for Sephora|
|Kat Von D's Saint and Sinner campiagn|
|Tattooed by Inky Body Spray|
|And of course, Ed Hardy can't not have fragrances... they have everything else!|